Turn-key content creation and production of weekly videos for samsclub.com and distribution to national and local media outlets
• To create, make and distribute segments that showcase how Sam’s Club delivers best in class quality at an unbeatable price for this members-only warehouse club
• Capture Sam's Club's authenticity and breadth of products with high quality television style stories for the website and media distribution
• Select brand managers and buyers as spokespersons and giving them the tools and the confidence to go on camera with authenticity
• Improve the quality of production and lower the cost with a turnkey solution to generate constant exposure with a year-long series of videos
• Provide continuous seamless interaction and collaboration as a trusted member of the marketing team
• Ongoing national and local TV coverage, in both English and Spanish, as well as seasonal in-store pop-ups, drove in-store traffic and engaged Sam’s Club members.
• The honesty and genuine passion communicated by the in-house experts resonated with consumers.
• Production costs were reduced by 50% while sales increased as news of the depth and breadth of products available broadened the customer base.
• A fresh level of enthusiasm among employees created an improved climate for sales.
• Cheeses of Italy, How to Buy Meat, How to Grill with Grill Master, Pumpkin Carving, Health Tests, Consumer Electronics and Charity with NFL Wives were some of the most popular videos on the content calendar which became an accessible and affordable way to inform consumers about Sam’s Club's offerings.