A New Level of Skincare in One Sip

 

How to successfully launch

a little known product within the

new category of Beauty Ingestibles

to the luxury market

OUR STRATEGIES

  • To advance a skin beauty program backed by clinical tests reporting a 29% increase in firmness, 28% increase in radiance, and 21% increase in hydration, for a product that was being sold through top dermatologists with little awareness among potential consumers

  • To develop a multi-platform approach to expose and promote the Athern “Beauty from Within” nutraceutical with its luxury price tag to the right target audience 

  • To create, through Nextpert’s Perennial People division, high visibility seeding events with high net worth women in the golden triangle of New York, Palm Beach and the Hamptons

OUR RESULTS

  • Aligned Athern with wellness, nutrition, female bonding and innovation and created a  buzz among the social set 

  • Direct sales results from events leading to subscription sign ups 

  • Opened doors to new distribution outlets  including Berdorf Goodman

  • Captured valuable social engagement including video testimonials through the social media of the guest influencers 

 

  • Garnered high visibility press including Purist, Modern Luxury and Avenue Magazines, the Hollywood Reporter (mentioned Athern as “product to the stars”) and influential luxury sites such as easthampton.com and Palm Beach Social Diary

OUR WORK